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Under Armour (UA) has been the official apparel provider of Fayetteville Bulldog Football since January of 2008. Under the "Undeniable Sponsorship Program" the partnership gives UA the rights to provide uniforms, apparel and footwear to every Purple Dog football player and coach.

Founded in 1996, Under Armour is the originator of performance apparel, a line of moisture wicking microfiber clothing that pulls perspiration away from the skin to keep athletes cool, dry and light throughout the course of a game, practice or workout.

Under Armour is available worldwide through its web site ( and at more than 8,000 retail locations worldwide.